What is Magento?
Magento is an open source ecommerce solution. It comes with a variety of tools, necessarily for building a successful online shop. Magento offers a lot of built-in capabilities, such as promo pricing and coupon codes, detailed statistics, and SEO options. You can also find great free Magento themes.

Magento Features
The large array of the Magento features is one of the main benefits of Magento. Through them you can easily develop and manage a successful online store. Magento features like different payment engines and shipping options along with the international support and high security using a private SSL certificate will make your shop an attractive place for e-commerce.

Analytics and Reporting – the script is integrated with Google Analytics and offers many different reports.
Product Browsing – multiple images for products, options for extensive reviews, wishlists and much more.
Catalog Browsing – easy navigation, advanced product filtering system, product comparison.
Catalog Management – inventory management, batch import and export of products, different tax rates per location, additional product attributes.
Customer Accounts – order status and history, e-mail and RSS feeds for products in the wishlist, newsletter subscription, default billing and shipping address.
Customer Service – enhanced features for customers’ accounts, Contact Us form, comprehensive order tracking and history, customizable order e-mails.
Order Management – create orders through admin area, create multiple invoices shipments and credit memos, call center order creation option.
Payment – different payment methods: credit cards, PayPal, Authorize.net, Google Checkout, checks, money orders, support of external payment modules like Cybersource, ePay, eWAY and many more.
Shipping – shipping to multiple addresses, flat rating shipping, supports UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL.
Checkout – one page checkout, SSL support, checkout without having an account.
Search Engine Optimization – 100% Search Engine Friendly, Google SiteMap support.
International Support – multiple languages and currencies, list of allowed countries for registration, purchasing and shipping, localization.
Marketing Promotions and Tools – coupons, discounts and different promotion options.
Site Management – control of multiple web sites, multiple languages, tax rate with support for US and International markets, customizable outlook through templates.
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